Advertising And Consumer Culture

Analysis of Honda and Hyundai Car AdvertisementsIn the Honda Civic 2007 advertising , Honda asks the question reject you imagine a road not as ploughsh atomic number 18 of the city provided as part of the satellite as a strategy to present its simple machines as an environment-friendly alternative amid the increase awareness on the huge section of fuel emissions to world(a) climate change . Clearly , this is a assured military campaign to reverse the image of unsustainability that has come to be associated with cars Honda tries to argue that a harmony among modernity and inure is possible utilize both language and graphic images and in the process tries to tack a positive association between its product and environmental responsibility . The Honda is environment-friendly gist is evident in the deliberate mathem atical function of colors , lay-out , and exercise setting in the ad . For instance , the advertisement features a couple campaign leisurely on a road that is coered with sess instead of asphalt and a city that is populated by men and women in period clothes walking on a grass pavage in an unhurried charge per unit .

The dominant colors are that of green and yellow , which indirectly signifies spring and therefore signifies nature and lifeOn the other hand , the Hyundai Electra advertisement uses what Fleras calls the hoity-toity strategy to exchange its potential consumers that buying the Electra would set them apart from the eas e . This is encapsulated in the ad s main me! ssage , it s like you re the only car on the road and in the use of a predominantly gray background against the car s black color . The rest of the advertisement , which shows a male driver seemingly cruising the alley on a juicy pace in his Electra and deceiving its audience that he is stopping over to admire the scenery but is actually stuck in a horrendous traffic , is an plan of attack to evoke the feelings of exemption and contentment as seen from the use of images of larger-than-life skies and tall buildings as setting and the character s neutral facial nerve expressionPAGE \ MERGEFORMAT 1...If you penury to get a full essay, order it on our website: BestEssayCheap.com

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