Bike

BiQue Case Contents 1.BiQue History3 1.1.Organisation4 1.2.The Sales & merchandiseing department4 1.3.The output signal & Logistics department5 1.3.1.Production in Taiwan5 1.3.2.Production in Holland5 1.4.The Financial department6 2.Marketing Strategy7 2.1.Positioning7 2.2.Objectives7 2.3.The florilegium7 2.4.Pricing8 2.4.1.Consumer prices8 2.4.2.Retail prices8 2.5.Promotion8 2.6.Distribution9 BiQue History In 2004, 2 brothers vanguard Velzen decided to start a deed bon ton for bikes, BiQue. They ensnare out that the supply for bikes in Holland was not truly differentiated. Brands uniform Union, Batavus and Gazelle had been on the commercialize for decades and held an assortment that could be draw as old fashioned. Furthermore, they produced their bikes in Dutch plants and did not source yield to low wage countries. The Van Velzen brothers saw a unanimous niche market for innovative bikes. Modern bikes tolerate be described as bikes with a specific modern design, inventive looks e.g. available in many different colors.

Market look into proved that there would be a posit for these bikes for veritable target groups. Paul and Ruud have always had a in truth strong vision about the company. They know the market very(prenominal) well and have a very go crossways understanding about BiQues position in the market. They excrete very well together and show strong leading towards their employees. In 2005 they started to find production facilities in Asia. The two brothers were confident(p) that outsourcing! the production of the different split of a bike would be possible. They make factories in Taiwan who could produce the parts (frames, saddles, wheels etc). These parts were therefore exported from Taiwan to Holland. By following this production dodging they could denigrate production cost of the bikes giving them more bound on the bikes than their Dutch competitors. At...If you want to get a near essay, bless it on our website: BestEssayCheap.com

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