Term Paper: SWOT Analysis of Citib-ank

This is a term paper base on turn out epitome of Citib-ank. The first timber in determining some(prenominal) companies charge is an in-depth assessment of its indwelling and orthogonal position. The internal upbeat is mutualist on it strengths and weaknesses duration its extraneous assessment dictates a take of the opportunities it can value and the threats it has to face.\n\n\nSWOT Analysis\n\nThe first step in determining any companies worth is an in-depth assessment of its internal and external position. The internal well-being is dependent on it strengths and weaknesses while its external assessment dictates a study of the opportunities it can avail and the threats it has to face.\n\nStrengths\n\nIts widening global charge and the fact that citibnk is increasing its investitures in trinity world countries where thither is a lot of probable to get impertinently customers. For example, Citibnk acquired 20% stakes in Akbnk, which is the third largest bnk in Turkey, and in Guangdong tuition Bnk in China. Also, corporate and investment bnking offices opened in capital of Kuwait and Dubai.\n\nCitibnk is rated Aa1 for deposits by Moodys currently a acknowledgement rating realize by only a few financial institutions.\n\nCitibnk Direct, an e-bnking line of credit launched in 2006 received deposits with $12 billion in its initial year.\n\nCitibnk launched the worlds biometric credit card improvement (in Singapore) and its first biometric ATMs (in India) which is expected to revolutionize bnking services over the world. The biometric credit card includes the use of fingerprints to secernate customers.\n\nWeaknesses\n\nCitibnk widening its global dawn could be strength in terms of tapping previously untapped markets, but it can withal weaken Citibnks position through and through increasing running expenses and additive employee training costs indispensable to operate the new branch. condition up its first branch in a new country implies incurring tho costs in feasibleness studies! , training, infrastructure development and coordination surrounded by the headquarters and the new branch.\n\n accord to a CNBC report date January 14 2008, Citigroup plans to announce a write down of as much as $24 billion and layoffs that could total as much as 24,000 cod to subprime and credit-related losses (Charlie Gasparino, CNBC, 14 January 2008)\n\nThe layoffs go out increase insecurity among employees remain with the company because they might sense that the axe might declination on them in the adjacent round of downsizing. This will pique the companys performance as employee morale will be low.\n\n amicable order custom make Essays, Term Papers, Research Papers, Thesis, Dissertation, Assignment, hand Reports, Reviews, Presentations, Projects, Case Studies, Coursework, Homework, Creative Writing, exact Thinking, on the topic by clicking on the order page.